Are you thinking about growing your moving business this summer? Well, it’s a great time because people are always moving during this time of the year.
For millions of Americans, summer is the best time to move, the kids are out of school, the weather is nice, and the home buying season is at its peak. “In fact, 11 to 13 percent of all moves occur during summer months as compared to eight percent or less during the other months of the year.” Some people are moving across the city, some across the state. Others across the country and more people are moving across the world.
Below you will find some tips and advice on how to grow your moving business.
Design a Moving Company Website
It is important to have a website that stands out from the competition, however, you don’t want to overspend on design. Make sure your website is responsive and it has a mobile version because many people use their smartphones to search for moving companies. Use plenty of visuals because people love to see visuals. Statistics show that a website with visual pictures and/or video is more likely to convert a customer to choosing services versus a website with just content on it. Create a video to highlight your moving services. Make sure each page is optimized. All these things are keys to designing a effective website.
Establish Brand Recognition
Reevaluate your brand. Is it eye-catching? Does it convey a positive image about company? Is it consistent across all channels? If not, think about getting a redesign so that it reflects the message you want to represent your business. Opulent Marketing Group helps companies with designing logos that are attractive and appealing to the modern day society so that you can build a solid brand.
Manage Your Online Reputation
What people are saying about your business matters. Therefore, it’s important that you monitor what’s being said about your moving business. Why? Because consumers trust what people have to say about a business. Before a potential customer decides to use your companies services it is a strong possibility that they will go to Google and look at your Google reviews. So you need to make sure that people are saying good things about your company and you also need to make sure that you have an ample amount of reviews.
Managing your online reputation may seem like a daunting task, especially when customers leave negative reviews. But, it doesn’t have to be. theopulentmarketing.com can help manage your online reviews and help you attract customers who will leave positive reviews.
Don’t Be Afraid to Purchase Moving Leads
Some people may think this is a headache (very competitive), but it is great way to help grow your business. Just be sure that you purchase them from reputable companies such as Moving.org, HomeAdvisor, and/or Angie’s List.
Use Search Engine Marketing
Drive traffic to your website through paid efforts and organic search engine optimization. Search engine marketing is one of the most effective ways to get eyeballs on your business. You can use Google AdWords, Bing Ads, and/or Facebook Ads. This is first achieved by researching the market so that you can choose the keywords your target market is searching for. Opulent Marketing Group can help you with SEO whether you desire paid ads or organic results. Achieving organic results on search engines is at least a three to six-month process, while buying paid ads will get you to the top 3 in the search engines. In the end having an organic presence in the search engine results is more reputable for any company and if the keywords you are paying for is a saturated market, the price to get in the top three results can get very pricey.
Use Retargeting Ads
No matter how well put together your website or ad is, some people will not convert the first time they visit your site. One way to counter this to retarget them. Retargeting is also known as
remarketing. It’s a way of keeping your brand in front of visitors to your site. For example, if a visitor visits your site and leaves, the retargeting ad appears to them at their next destination based on their previous action.
Closing Thoughts
To help grow your moving business this summer, work with a stellar marketing group that is experienced and offer a variety of marketing services. At theopulentmarketing.com, we want to provide you with the tools you need to help you succeed at growing your moving business.
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